Brands that demand attention. High-end design meets operational precision for the DMV's most ambitious leaders. We build digital fortresses, not templates.
Most agencies sell pretty.
We sell performance.
Simplicity Design Agency strips away the non-essential to reveal the exceptional core of your business.
After two decades in New York, founder Breanna Ricci Charles-Hill relocated to Alexandria to bring high-fashion aesthetics to DC rigor. We call it Curated Automation: AI builds the frame faster, so we spend more time on the art — the texture, the voice, and the strategy.
Founder & Creative Director — 20+ years of NYC editorial design, now building digital fortresses for Alexandria, VA and DC's most ambitious small and medium businesses.
Our method.
Deep Dive Audits.
We dismantle your operation to find where speed and revenue are being lost.Review the past and current problems that may be holding your business from success
Creative and Effective Design.
Creativitty meets Design. Code and branding that hits hard and converts.
Built for Scaling.
We help you automate intake, content, and SEO so you dominate Alexandria, VA and DC search without adding headcount.
"Simplicity built the brain of our operation. Their AI strategy saved us 30 hours a week."— Founder, Revolution Coffee
Case Study:
Revolution Coffee
DMV coffee brand drowning in unorganized chaos. We built an AI-powered operational brain in 30 days.
Revolution Coffee brand identity, AI intake system, and brutalist web experience — delivered in 30 days.
From Manual to Machine
We redesigned every customer touchpoint — from first click to fulfilled order — replacing 30+ hours of weekly manual labor with an AI-powered intake brain that learns and optimizes in real time.
Manual Chaos
Order intake, vendor emails, and scheduling ate 30+ hours weekly. Growth stalled at ops layer.
Curated Automation
Built AI intake system + brutalist web UX. AI handled structure, we crafted the brand voice and flow.
Free DMV
Domination Audit
For Alexandria and DC small to medium businesses just starting out to $50M. We find where your brand is leaking attention, leads, and time. And elevate your business to the next level.
Brand Clarity
Does your site demand attention in 3 seconds or look like a template.
Speed & UX
Where users drop off and why your bounce rate is killing conversions.
AI Readiness
What to automate this quarter to reclaim 10+ hours per week.
Local SEO
Why competitors rank above you in Alexandria and DC search.
Content Engine
Gaps in your authority and what to publish to own your niche.
Conversion Path
From visit to booked call — where the friction is costing you deals.
Operational Precision
Exact hours you can reclaim weekly by removing non-essential steps.