SIMPLICITY
(05) Insights

Thoughts on
branding & design.

Practical advice, industry insights, and lessons learned from building brands for DC small businesses.

INSIGHTS
Branding

5 Signs Your Small Business Needs a Rebrand

Your logo was fine in 2015. But is it still working for you today? Here's how to know when it's time for a refresh.

Web Design

Why Your Website Isn't Converting (And How to Fix It)

Traffic is great, but conversions pay the bills. The most common mistakes we see on small business websites.

Strategy

The Difference Between a Logo and a Brand

Your logo is not your brand. Understanding the difference could change how you invest in your business.

Local Business

Standing Out in the DC Market: A Guide for Small Businesses

Washington is competitive. Here's how local businesses can carve out a distinctive position.

Design

Choosing Colors for Your Brand: A Practical Guide

Color psychology is real, but it's not magic. How to choose a palette that works for your business.

Business

What to Expect When Working with a Design Agency

First time hiring a branding agency? Here's what the process looks like and how to get the most from it.

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your brand.

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